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Our Success Stories

Logo of the National Center for Waste Management

National Center for Waste Management — Mawan

Waste management initiatives Awareness campaigns Circular economy

Impact and Outcomes

Waste Management Awareness Strategy

Raise awareness

Raised average awareness of waste management to 6 out of 7 on the global awareness index, and strengthened proper practices among individuals and businesses.

Circular economy

Enabled circular economy initiatives by fostering conscious community behavior, and reducing waste and costs caused by poor waste management.

National strategy

Aligned awareness efforts with the targets of the national waste strategy, and built a sustainable knowledge base to support future decisions.

Community partnerships

Strengthened community partnerships across public and private sectors to deliver awareness initiatives and achieve sustained impact on waste management behaviors.

Deliverables

Logo of Remat Riyadh

Remat Riyadh

Current-state analysis model Sub-brand development model Stakeholder card development model

Impact and Outcomes

Communications Strategy and Role Integration

Strengthening Remat identity

Clarified Remat Riyadh’s identity for partners and the public, and precisely defined its role within Riyadh’s development ecosystem.

Reducing overlaps

Reduced overlap and confusion in communications with Riyadh Municipality and other entities, improving communication efficiency and preventing contradictions.

Enabling relationships

Enabled the company to build effective, stable relationships with public and private partners through a unified narrative that highlights its goals and development projects.

Institutional readiness

Built high institutional readiness to handle potential crises or media issues through well-prepared proactive plans.

Increasing awareness

Increased awareness among Riyadh’s residents and visitors of Remat’s roles and services, supporting the company’s image as a driver of modern urban development.

Deliverables

Logo of King Salman Global Academy for Arabic Language

King Salman Global Academy for Arabic Language

Current-state analysis model Sub-brand development model Stakeholder card development model

Impact and Outcomes

Improving perception

Improved the Academy’s perception locally and internationally, shifting from a narrow academic role to a comprehensive one spanning cultural, digital, and technological domains.

Enhancing public awareness

Enhanced public awareness of the Academy’s initiatives and services, including support for Arabic in AI, digital content, education, and language policies.

Increasing engagement

Boosted engagement with target audiences (government entities, cultural institutions, media, academics, learners of Arabic) through targeted content and effective channels.

Unified communication

Unified the Academy’s communication, reinforcing its presence as a trusted global leader in all matters related to the Arabic language.

Empowering Academy teams

Empowered Academy teams to manage corporate communications effectively and proactively, with high readiness to address media issues or emerging challenges.

Building a communications environment

Built a sustainable communications environment that strengthens cultural and scientific partnerships and supports achieving Saudi Vision 2030 objectives in empowering the Arabic language.

Deliverables

Logo of the National Committee

Saudi National Committee for Education, Culture and Science

National Committee initiatives Cultural events International partnerships

Impact and Outcomes

Leadership in Education, Culture, and Science

Educational leadership

The Committee adopts impactful leadership in the fields of education and culture, leading local and international initiatives and directing efforts to strengthen the Kingdom’s position as a primary reference in these fields.

International partnerships

The Committee focuses on achieving integrated communication across traditional and digital channels to enhance reach to all segments of society, from youth to international leaders.

Integrated communication

The Committee promotes its national leadership in education and culture, highlighting international achievements accomplished through partnerships with organizations such as UNESCO.

National impact

The Committee builds effective strategic partnerships with national and international entities to expand its impact base and enhance the resources and support needed to achieve its goals.

Deliverables

Logo of Mawhiba Foundation

Mawhiba Foundation

Current-state analysis for Mawhiba Corporate communications strategy Media crisis management model
Goal

Goal

Build a comprehensive corporate communications model for Mawhiba that enhances message integration, reflects the Foundation’s standing as a national enabler in talent and creativity, ensures media presence readiness, and raises operational efficiency and governance.

Deliverables

Deliverables

Track One: Current-State Analysis and Benchmarking

  • Analyze the current state of corporate communications and measure impact and reputation.
  • Determine the effectiveness of current platforms and media approaches.
  • Develop benchmark comparisons with international institutions in education and creativity.
  • Extract strengths, opportunities, and areas for improvement.

Track Two: Building and Developing the Communications Strategy and Crisis Management Plan

  • Define corporate communications goals and key messages tailored to each audience.
  • Develop the overarching strategy, audience mapping, and activation methodologies across platforms.
  • Prepare a comprehensive plan for crisis and media risk management.

Track Three: Enhancing Operational Capabilities

  • Develop the ideal operating model for corporate communications management.
  • Outline operational procedures and governance of roles and responsibilities.
  • Build a capability development plan and define operational indicators for communications teams.
  • Provide a reference guide for the official spokesperson and media interaction standards.
Impact

Expected Impact and Results

Enable Mawhiba to achieve a professional institutional presence that reflects its leading role locally and internationally.

Increase the Foundation’s readiness to manage communications in emergencies and reduce media risks.

Enhance the clarity of communications to all target audiences, including students and partners.

Improve operational efficiency and increase alignment across internal teams.

Build a communication system based on integration, specialization, governance, and measurement.